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It’s not enough just to know 
what should be done; 
you have to feel it.

About X&WHY

The world has changed. Communication platforms are evolving constantly.

Media consumption is faster, and far more dynamic. People expect more from their brands too. X&WHY creates and pioneers at the convergence points of omni-channel communication to drive growth for our clients in the Qatar market, understanding local touchpoints from inside our culture, and integrating consumer trends from across the planet.

Gradient Effect

What We Do

Agency Capabilities

When we say full-service agency, 
it isn't hype. We mean it.

Our 8 in-house departments deliver integrated omni-channel brand communication and comprehensive ideation. Backed by thorough research and meaningful market insights, we generate client solutions across the spectrum.

Whether it’s crafting iconic corporate identities or developing bespoke communication strategies, we’re here to help blueprint your brand success.

On the digital frontier, we push boundaries on design development, and we have your back on back-end systems.

When it’s time to shine, we’re front and centre for you, producing unforgettable events and creating meamingful cultural content.

From A to Z, X&WHY are you partners, rolling out 360-degree campaigns that move people, and making sure the work we do for you resonates with local audiences and stands out on the global stage.

Nothing more, nothing less.

Elevate Your Brand

Why Us?

X&WHY brings measurable impact for brands.

X&WHY brings measurable impact for brands in Qatar, and across the GCC, through culture-advancing, legacy-building, value-forging work.

With our deep Qatari roots and top-level transatlantic exposure, guided by thoughtful and influential leadership, we deliver unified full-service creative solutions bespoke to the Qatar market.

Local Expertise
Global Perspective
Creative Excellence
Integrated Approach
Strategic Solutions
Cutting-Edge Technology
Engaging Content
Cultural Curation
Visionary Leadership
Dynamic Team

Work

What we've done 
lately

X&WHY is continuously innovating creative solutions for the Qatar Market on the bedrock of insightful strategic thinking.

Our collaborative relationship style delivers real ROI for client partners.

The X&WHY multinational team of creatives and technical specialists actively apply our Frontier-Free Creativity approach to problem solving, where efficacy and artistry meet. We bring real brand impact to you, from strategic starting-point to end-game execution.

PayLater

Seed it. Refine it. 
Say it. Own it.

PayLater

Porsche Qatar

There Is No Substitute for Subtlety.

Porsche Qatar

Lusail Winter Wonderland

Up the IP. Up the Ante.

Lusail Winter Wonderland

Katara Club

Know Why, and you’ll Know How.

Katara Club

Savvy Eats

Is it a brand? 
Is it a plan? 
It’s SavvyEats.

Savvy Eats

Better Basket Group

The Good, The Brand and The Strategy.

Better Basket Group

The View Hospital

Embedding The Care in Healthcare.

The View Hospital

Ticketsarabia

Just the ticket? 
Or something more?

ticketsarabia

People Power

X&WHY culture is driven by freedom of expression and creative independence. Our diverse multinational team brings award-winning global talent to each of our 8 departments, with proven creative leadership from across Europe, Asia, South America and The Arab region, guided by strategic leadership from The USA, Southern Africa and Qatar.

Hamzeh Zahr

Hamzeh Zahr

Founder | CEO

Toby Hart

Toby Hart

VP - Creative Strategy

Nataly Bannourah

Nataly Bannourah

Director of Operations

Tatiana Khalaf

Tatiana Khalaf

Director of Events

Felipe Cambraia

Felipe Cambraia

VP - Creative Art

Alexey Plodenko

Alexey Plodenko

VP - Web & Software

Karl Harris

Karl Harris

Head of Film

Sarah Jowaidi

Sarah Jowaidi

Social Media Manager

Hichem Boukettaya

Hichem Boukettaya

Senior Art Director

Ahmad Qarjouli

Ahmad Qarjouli

Project Manager

Reda Ifanguer

Reda Ifanguer

Creative Producer

Reem Al-Shuaybat

Reem Al-Shuaybat

Arabic Copywriter

James Lee Tabao II

James Lee Tabao II

Web Developer / Designer

Rizqi Althania

Rizqi Althania

Content Creator

Frances Garrovillas

Frances Garrovillas

Finance & HR Officer

Raphael Dulay

Raphael Dulay

Multimedia Designer

Abed Abualwafa

Abed Abualwafa

Production Manager

Rashid Keeppott

Rashid Keeppott

Production Officer

Awaad Abdalla

Awaad Abdalla

PRO

Gradient Effect